Our case studies showcase a selection of fine examples of our solutions applied to different issues, and the
resulting outcomes. Most projects involve market research and analysis and the development or re-development
of the entire marketing strategy. Projects always vary according to different needs and budgets, but our ultimate
goals are always increasing profits and strengthening the brand.
REGIONAL NON-PROFIT ORGANIZATION
Issues: The organization was short of donations, their general brand awareness was extremely low in the region, and
their budget was very limited.
Solution: After the research of the market and competitors, new marketing direction was suggested. Extensive Public
Relations campaign was launched, along with low cost marketing and promotional techniques (grass root marketing,
strategic outdoor advertising, group marketing). Event sponsorships and community involvement was increased.
Results: Additional donations of $15,000 in the first month. Significant increase of brand awareness in the community.
LOCAL ARCHAEOLOGICAL PARK / TOURIST ATTRACTION
Issues: Low general awareness of the park and facility, despite its uniqueness; resulting in financial difficulties.
Solution: A strategic marketing plan was developed. Re-allocation of marketing budget; creation of website and new
promotional collateral; focus on new and creative events and outdoor advertising to attract visitors year around. Co-
branding products and services were developed. Public Relations was increased.
Results: First event attracted 4,000 visitors and generated over $100,000 in revenues. Annual revenues increased by
23% in the first year.
NATIONAL TELECOMMUNICATIONS COMPANY
Issues: The corporation needed a new strategic direction, including complete re-positioning and re-branding of the
product and the company. Operational and management issues also needed to be addressed as part of the strategic
consulting process.
Solution: They received extensive market research (including phone and in-person surveys, focus groups and data
analysis), a comprehensive strategic marketing and operational (financial) plan, as well as the timelined implementation
of the plan. A new website and database system was created; their customer service was reformed; their brand was
re-positioned with the correct marketing message; new marketing and promotional materials were created (TV and
radio commercials, infomercials, brochures, direct mail pieces, welcome packages, email campaign, banner campaign,
search engine marketing etc.)
Results: The new marketing strategy immediately produced results of an additional 100,000 subscribers in 3 months,
as well as increased brand awareness and customer satisfaction. Annual revenues increased by 34% in the first year.
LOCAL SPORTS/ENTERTAINMENT FACILITY
Issues: Startup company was planning to enter the local market, in need of general strategic marketing direction,
market research and marketing materials.
Solution: The company received a strategic marketing plan and its implementation. Comprehensive market researched
was conducted (competitor analysis and benchmarking, consumer analysis and market segmentation, surveys, focus
groups, data analysis). Website and marketing materials were created (TV and radio commercials, magazine and
newspaper ads, email campaigns, brochures, direct mail pieces, flyers); public relations campaign was launched,
sponsor-recruiting campaign was developed.
Results: The goal of getting customers familiar with the new local facility was accomplished; the opening event
produced a full house and operations are successfully running to date. Brand awareness in the local community is
outstanding and the company established market leader position in it's 2nd year of operations.
LOCAL SPORTS SHOP
Issues: Startup company was entering a new market; needed local market research and strategic market analysis.
Solutions: Market research was conducted, including competitor and customer analysis of the local market, as well as
overview of the national market. Local market was not found sufficient to support revenue needs; national online sales
was recommended. A website was created and developed along with an comprehensive online marketing campaign.
Promotional materials and public relations campaign were developed for the local shop startup.
Results: Local shop produced sufficient revenues in the first year; the online e-commerce venture had unexpectedly
high revenues in the first year which doubled in the second year.
NATIONAL BEAUTY PRODUCT LINE
Issues: New beauty line startup needed to establish brand, create image and develop marketing strategy.
Solutions: The company received comprehensive market research and strategic marketing plan, including
implementation. Brand identity was created (brand name and product line names development, creation of packaging
and marketing slogan, corporate look etc.), website was created, marketing campaign was planned and launched (TV,
radio, infomercial, online campaigns, print advertising). Public relations campaign was developed with celebrity
endorsement.
Results: The new brand and product line was successfully created, revenues for the 1st year outperformed the
projected amount by 52%, continuous online sales and salon distribution were established, retail distribution is
currently under negotiation.
NATIONAL NUTRITIONAL SUPPLEMENT
Issues: Nutritional supplement product startup was entering the market, in need of market research, branding and
positioning and marketing strategy.
Solutions: The company received market research and strategic marketing planning and implementation. After
determining the target market and the right positioning based on the competitive environment, a new product was
born. Website, packaging, marketing collateral were developed, online and print campaigns were launched.
Results: A new brand was created for mainly the online market place. Annual sales have tripled in the 2nd years, brand
awareness amongst target customers is outstanding.
LOCAL RESTAURANT
Issues: Restaurant startup in previously restaurant-operated building; prime location but negative allocation with
previous business name.
Solutions: Extensive market research surveys and focus groups were conducted to discover the right positioning and
marketing message appealing to the target audience. New image and promotional collateral were developed, along
with TV and radio commercials and a website.
Results: The new restaurant launch was successful, producing sufficient revenues in the 1st year, establishing a large
pool of regular customers. Brand awareness in the local community is extensive and growing.
LOCAL DAY SPA
Issues: Local beauty spa had problems with brand awareness, mainly because of non-prime location and lack of
advertising due to budget concerns.
Solutions: Budget marketing solutions were launched, including a website, online banner, email and search engine
advertising, flyers and brochures, as well as event sponsorship and co-branding. Outdoor advertising and signage was
improved.
Results: The spa received an additional 50 customers in the first month, and annual revenues increased by 28% in the
first year.
REGIONAL HOME BUILDER
Issues: The company needed to increase brand awareness and sales revenues.
Solutions: They received market research and analysis, and a comprehensive strategic marketing plan. The brand and
message was repositioned according to research findings; new marketing collateral was developed, their website was
redesigned and improved. Regional cable TV commercial was launched.
Results: As of today, there is no sufficient data to determine results yet.
resulting outcomes. Most projects involve market research and analysis and the development or re-development
of the entire marketing strategy. Projects always vary according to different needs and budgets, but our ultimate
goals are always increasing profits and strengthening the brand.
REGIONAL NON-PROFIT ORGANIZATION
Issues: The organization was short of donations, their general brand awareness was extremely low in the region, and
their budget was very limited.
Solution: After the research of the market and competitors, new marketing direction was suggested. Extensive Public
Relations campaign was launched, along with low cost marketing and promotional techniques (grass root marketing,
strategic outdoor advertising, group marketing). Event sponsorships and community involvement was increased.
Results: Additional donations of $15,000 in the first month. Significant increase of brand awareness in the community.
LOCAL ARCHAEOLOGICAL PARK / TOURIST ATTRACTION
Issues: Low general awareness of the park and facility, despite its uniqueness; resulting in financial difficulties.
Solution: A strategic marketing plan was developed. Re-allocation of marketing budget; creation of website and new
promotional collateral; focus on new and creative events and outdoor advertising to attract visitors year around. Co-
branding products and services were developed. Public Relations was increased.
Results: First event attracted 4,000 visitors and generated over $100,000 in revenues. Annual revenues increased by
23% in the first year.
NATIONAL TELECOMMUNICATIONS COMPANY
Issues: The corporation needed a new strategic direction, including complete re-positioning and re-branding of the
product and the company. Operational and management issues also needed to be addressed as part of the strategic
consulting process.
Solution: They received extensive market research (including phone and in-person surveys, focus groups and data
analysis), a comprehensive strategic marketing and operational (financial) plan, as well as the timelined implementation
of the plan. A new website and database system was created; their customer service was reformed; their brand was
re-positioned with the correct marketing message; new marketing and promotional materials were created (TV and
radio commercials, infomercials, brochures, direct mail pieces, welcome packages, email campaign, banner campaign,
search engine marketing etc.)
Results: The new marketing strategy immediately produced results of an additional 100,000 subscribers in 3 months,
as well as increased brand awareness and customer satisfaction. Annual revenues increased by 34% in the first year.
LOCAL SPORTS/ENTERTAINMENT FACILITY
Issues: Startup company was planning to enter the local market, in need of general strategic marketing direction,
market research and marketing materials.
Solution: The company received a strategic marketing plan and its implementation. Comprehensive market researched
was conducted (competitor analysis and benchmarking, consumer analysis and market segmentation, surveys, focus
groups, data analysis). Website and marketing materials were created (TV and radio commercials, magazine and
newspaper ads, email campaigns, brochures, direct mail pieces, flyers); public relations campaign was launched,
sponsor-recruiting campaign was developed.
Results: The goal of getting customers familiar with the new local facility was accomplished; the opening event
produced a full house and operations are successfully running to date. Brand awareness in the local community is
outstanding and the company established market leader position in it's 2nd year of operations.
LOCAL SPORTS SHOP
Issues: Startup company was entering a new market; needed local market research and strategic market analysis.
Solutions: Market research was conducted, including competitor and customer analysis of the local market, as well as
overview of the national market. Local market was not found sufficient to support revenue needs; national online sales
was recommended. A website was created and developed along with an comprehensive online marketing campaign.
Promotional materials and public relations campaign were developed for the local shop startup.
Results: Local shop produced sufficient revenues in the first year; the online e-commerce venture had unexpectedly
high revenues in the first year which doubled in the second year.
NATIONAL BEAUTY PRODUCT LINE
Issues: New beauty line startup needed to establish brand, create image and develop marketing strategy.
Solutions: The company received comprehensive market research and strategic marketing plan, including
implementation. Brand identity was created (brand name and product line names development, creation of packaging
and marketing slogan, corporate look etc.), website was created, marketing campaign was planned and launched (TV,
radio, infomercial, online campaigns, print advertising). Public relations campaign was developed with celebrity
endorsement.
Results: The new brand and product line was successfully created, revenues for the 1st year outperformed the
projected amount by 52%, continuous online sales and salon distribution were established, retail distribution is
currently under negotiation.
NATIONAL NUTRITIONAL SUPPLEMENT
Issues: Nutritional supplement product startup was entering the market, in need of market research, branding and
positioning and marketing strategy.
Solutions: The company received market research and strategic marketing planning and implementation. After
determining the target market and the right positioning based on the competitive environment, a new product was
born. Website, packaging, marketing collateral were developed, online and print campaigns were launched.
Results: A new brand was created for mainly the online market place. Annual sales have tripled in the 2nd years, brand
awareness amongst target customers is outstanding.
LOCAL RESTAURANT
Issues: Restaurant startup in previously restaurant-operated building; prime location but negative allocation with
previous business name.
Solutions: Extensive market research surveys and focus groups were conducted to discover the right positioning and
marketing message appealing to the target audience. New image and promotional collateral were developed, along
with TV and radio commercials and a website.
Results: The new restaurant launch was successful, producing sufficient revenues in the 1st year, establishing a large
pool of regular customers. Brand awareness in the local community is extensive and growing.
LOCAL DAY SPA
Issues: Local beauty spa had problems with brand awareness, mainly because of non-prime location and lack of
advertising due to budget concerns.
Solutions: Budget marketing solutions were launched, including a website, online banner, email and search engine
advertising, flyers and brochures, as well as event sponsorship and co-branding. Outdoor advertising and signage was
improved.
Results: The spa received an additional 50 customers in the first month, and annual revenues increased by 28% in the
first year.
REGIONAL HOME BUILDER
Issues: The company needed to increase brand awareness and sales revenues.
Solutions: They received market research and analysis, and a comprehensive strategic marketing plan. The brand and
message was repositioned according to research findings; new marketing collateral was developed, their website was
redesigned and improved. Regional cable TV commercial was launched.
Results: As of today, there is no sufficient data to determine results yet.
CASE STUDIES
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| Specialized in small businesses |